prps

Prps, short for purpose, was created in 2003 by Founder and Creative Director, Donwan Harrell, with the philosophy that authenticity is the first priority. Each item in the collection is conceived with a specific purpose and function in mind.

Before fashion, Prps is designed to be worn and utilised. In the pursuit of delivering perfect garments to the most discerning denim enthusiast, no detail is over looked.

Every rivet placed and every button added demonstrates Prps’ immaculate attention to detail, with five different fly buttons to an array of pocket bag linings, Prps can assure that their denim collection is set apart from the rest.

The distressing and ageing process and signs of a well used jean simply validates the richness and quality of that particular garment. ‘Breaking in’ a jean does not represent deterioration, but the contrary – it is what we strive to attain. It is the visual result we jean enthusiasts so admire – a jean which looks ‘bruised but never broken’.

Prps uses African cotton combined with expert Japanese construction to create what we believe to be the finest product available.